Hello! I'm Aarat
Data-driven product manager with 3+ years of experience in B2B & B2C space. Skilled in deploying product strategies, collaborating across teams, and using data to enhance user experience for achieving business goals. Built and managed critical 0-1 and 1-10 product priorities with efficiency.
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Aarat Bhatnagar
PRODUCT PERSON
People • Purpose • Product
EXPERIENCE
April 2023- Present
Product Manager
PAYU PAYMENTS PVT LTD
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Spearheaded the implementation of a new pricing module for organisation, ensuring compliance and guarding against 3 Lakh revenue leakages monthly; slashed pricing input time by 90% through templates and 60% for custom pricing configurations
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Architected a data-driven digital lifecycle management framework for merchants, integrating digital onboarding insights; utilised granular data for targeted drip campaigns via SFMC, resulted in 46% GM increase from upselling opportunities & 30% churn reduce
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Saved 1.5Cr INR from 3 annual renewals of CRM via product and engineering interventions for optimisation of storage and licences
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Executed a robust bank module to automate tasks for banks and PayU, resulted in 40% reduction in TAT, & enhanced user’s efficiency
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data, leading to a 6-hour decrease in turnaround time for business teams
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Envisaged a Startup aggregator platform for investors and startups, providing key insights of a startup using payment & customer data
August 2021-April 2023
Associate Product Manager
PAYU PAYMENTS PVT LTD
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Devised an Exceptional document approval feature during covid-19, thereby increasing activation of 4900+ merchants
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Engineered an advanced UTM campaign tagging framework for sales teams, utilised by 13 teams to track and optimise 40 campaigns,
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resulting in a notable 10% increase in lead conversion rates
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Orchestrated seamless migration of 15K enterprise merchants to new CRM, developing essential onboarding and farming modules; boosted
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user adoption by an impressive 67%, ensuring successful transition and user engagement
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Engineered and propagated adoption of merchant management modules across KAM, Onboarding, Risk, Analytics, Partnership, and Banking operations; aligned products with precise business needs and increased operational efficiency by 40%
April 2021- July 2021
Innovation Track Internship
PAYU PAYMENTS PVT LTD
- Conceptualised and built a MVP for a checkout value added service in mobile commerce- Checkout Express
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​Product Innovation track’s Portfolio Here: Checkout Express Demo, Product Innovation Blog
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Conducted trainings for total 1000+ audience to drive adoption and to gain user insights for product enhancements
EDUCATION
2021-2024
Bachelors of Science
Indian Institute of Technology, Madras
- Pursuing this degree with ethos of "Learning while Earning" for technical up skill of DS and AI
• IIT, Madras is an IoE and INI by UGC, Gov. of India.
(IIT-M’s first official degree initiative according to India's new National Education Policy, 2020)
2016-2020
Manipal Institute of Technology, Udupi
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Activities and societies: Managing Committee of The Think Tank, IE-CSE, The Literary, Debate, Quiz Club & Leaders of Tomorrow '18 | Founding Team, Artpod, Manipal '20
- Electives opted: Optimisation Techniques, Production and Operation Management, Additional Manufacturing Technologies and Data Structures
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Learnt Marketing, Sales, User empathy and Team building with involvement in numerous socio-cultural activities
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MIT, Udupi is an IoE by UGC, Gov. of India
Bachelors of Technology
2014-2016
High School Diploma
Delhi Public School, Pune
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Activities and societies: Theatre | Debate | Entrepreneurship
- DPS, Pune is an Initiative of Takshila Educational Society
COMPANIES ASSOCIATION
SKILLS
Microsoft ExCel - Advanced
Microsoft Word - Advanced
Power Point - Proficient
Adobe - Proficient
French - Mother Tongue
Spanish - Advanced
EXPERTISE
I'M A TITlLE
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I'M A TITlLE
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
I'M A TITlLE
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.